Noa Mattress Review

The flagship Noa Mattress delivers a great package at its price point.
Last Updated Apr 2024
The Noa mattress is a hybrid design consisting of a euro style pillow top layer of Tencel, followed by Dunlop latex, a layer of gel infused memory foam, transition foam, then lastly pocket springs, all wrapped in a high-end cover. It's a high quality bed punching above their price range, so what are we waiting for?

The Noa Mattress

Our Verdict
The Noa Mattress is a solid mattress at an affordable price. There's a reason we gave it an honourable mention in our Best Bed in a Box list!
What we like
  • Great value for money
  • Noa's Tencel pillowtop layer is so soft and so luxurious that you're forgiven for thinking this was much a more expensive bed
  • Noa use dunlop latex, not talalay
Considerations
  • Lower coil count than I'd like
  • Noa weren't transparent about the densities of their foams

WHO IS NOA MATTRESS?

Noa Home is a Canadian company that offers three styles of bed-in-a-box: the Noa Lite, the Noa, and the Noa Luxe. They also offer bedding including sheets, pillowcases and quilt covers, quilts and pillows, as well as various types of couches. We’ll be focusing on mattresses, though at a later point I’d be very interested to look more closely at their other offerings.

Of the three mattresses they sell, I’ll be looking at the Noa mattress for this mattress review as it’s their bestseller, their flagship mattress, and seems to be the overall standard choice.

WHERE ARE THEIR MATTRESSES MADE?

Noa’s mattresses are “designed in Canada and responsibly manufactured with a leading factory in China…”, and are available in Australia, Canada, Hong Kong, Singapore and the UK.

The main reason for manufacturers to use factories in China is saving costs. The main reason this makes us wary is that Chinese industries tend to be less transparent in terms of the quality of the materials used and the workmanship.

If a mattress manufacturer is going to use a factory in China, I’m concerned about whether toxic materials have been used to cut costs. I questioned Noa on how they ensure quality control in a factory in China, and it turns out Noa’s co-founder and CEO has worked with their manufacturers for more than 15 years, and that these manufacturers are reputable.

All materials used in the Noa mattress meet the requirements for OEKO Tex Standard 100 certification, as well as REACH. Products and shipments are tested by SGS. It gives me peace of mind to know a disinterested third party, someone with a chemistry degree and a laboratory, give the Noa the thumbs up.

WHAT IS THE NOA MATTRESS MADE OUT OF? ARE THERE DETAILED SPECIFICATIONS FOR THIS MATTRESS?

Marketing Mumbo Jumbo Translation

The Noa mattress is a hybrid design consisting of is a euro style pillow top layer of Tencel, followed by Dunlop latex, a layer of gel memory foam, transition foam, then lastly the pocket springs, all wrapped in a high-end cover. 

Pillow top mattresses don’t refer to the material inside the mattress, instead it just means that there is an extra comfort layer added to the top of the mattress. Let’s jump into each layer.


Pillow Top Layer – Tencel

I’m always a bit skeptical of pillow top mattresses to be perfectly honest. It decreases durability, and many mattresses are able to achieve a soft plush sleeping surface without a pillow top. This may come down to personal preference though. For people who prefer an extremely luxurious feel in their beds, a bed with this layer can be more comfortable for you.

Noa has a hand-tufted Tencel fabric mattress cover. So what is Tencel? Tencel is a brand of lyocell fabric, the way Kleenex is a brand of tissues. What is lyocell fabric? Lyocell fabric is made from the walls of plant cells, which is extracted from wood pulp. The wood cellulose is made into fibres which are then knit together to create fabric.

Noa says that Tencel is “ultra-breathable and exceptionally soft… provides antibacterial and hypoallergenic properties.” Lyocell fabric is soft, absorbent, durable and strong, wrinkle resistant and can be very environmentally friendly because it can be made from sustainable woods. However, sometimes lyocell is chemically treated to prevent mildew and pilling (it has a tendency to pill otherwise). So people who are very sensitive to chemicals may be allergic to lyocell fabric treated this way.

For the environmentally and socially conscious, it’s biodegradable and the production process leaves very little harmful waste. The process is also non toxic for factory workers. The only downside to Tencel is that it doesn’t readily take dyes, so it takes more energy and creates more waste to dye it. The Noa fabric cover is at least half coloured.

The sides are made of firmer fabric to increase the durability of the mattress, and there are also handles to help you maneuver the bed as needed – handy!

Overall though, if you want a pillow top mattress, I’d say that Noa using Tencel is a win – as a whole, Tencel is a great material to use and has many excellent properties you really want in a mattress.

Layer 1 – Dunlop Latex

The first of Noa’s comfort layers is a natural latex layer 2cm thick. While dunlop latex, which Noa uses, is not by nature as soft and bouncy as talalay latex (the other form of latex foam commonly used), Noa’s use of open-cell structured dunlop latex foam makes it less dense, so it’s be softer, bouncier, and more comfortable. The open-cell structure will also help with heat retention, as there will be more airflow. Dunlop latex is usually preferable to talalay latex as there’s often synthetic filler inside talalay, and talalay is not as durable.

Natural latex foam is hypoallergenic and supportive, and it’s OEKO-TEX and REACH certified, so it’s free of pesticides, chlorinated phenols, and heavy metals. It’s also low in Volatile Organic Compounds (VOCs). VOCs are let off by many materials, both organic and synthetic. They include a wide variety of chemicals and may have short and long term effects on people’s health. The lower the amount of VOCs, the better, and this certification gives peace of mind.

However. Noa won’t disclose the density of the latex foam layer, so it’s hard to compare the quality and durability of their foams to that of other brands.

Layer 2 – Gel Memory Foam

The next layer of comfort is Noa’s 4cm thick gel-infused memory foam layer.

Gel memory foam is memory foam with gel particles infused into it to help you stay cool. Does it work? I have some doubts. It’s under the Tencel layer and the latex foam, so the gel is a bit further away from your body heat. Using gel in memory foam to keep you cool isn’t really scientifically proven, though it does warm more slowly. The gel will feel cool at first, which can be helpful in keeping you cooler as you’re falling asleep. Eventually though, it will come to the same temperature of the rest of the foam, and hot sleepers may be uncomfortable.

Memory foam will conform to your shape, even more so than the latex foam. This conforming can give you excellent pressure relief and sleep quality until you want to shift position. Then the long time it takes for memory foam to recover its original shape will make it difficult for you to move as you get stuck in the impression that your body has made. Latex foam instantly bounces back into shape, so having the memory foam layer under the latex is a pretty good design decision.

The main concern with a memory foam mattress are the level of VOCs and off gassing. Noa’s gel memory foam layer has REACH and SGS certification though, ensuring low levels of VOCs and the absence of harmful chemicals such as mercury, lead, formaldehyde or flame retardants. In addition to all this, Noa uses water-based glues throughout the mattress. These are friendlier for the environment and much safer compared to the glues other foam-based mattresses may use.

Layer 3 – Transition Layers

There is an adaptive transition foam layer above and below the pocket springs, each half a cm thick. Their function is to minimise motion transfer, so couples won’t wake each other up with their tossing and turning.

Again, the density of the transitional foam layer wasn’t disclosed, which to me isn’t as big a problem as not being told the density of the latex and memory foam layers, though the density of the transition pads will still play a factor in their durability. These layers are REACH certified as well, so that also gives me extra peace of mind.

Layer 4 – Five Zone Pocket Springs

The Noa mattress has a 16cm thick base layer of individual pocket springs, which will definitely help minimise movement transfer and give pressure point relief throughout its 5 zones.

Bed size

Noa Mattress Coil Count

Single

364

King Single

435

Double

560

Queen

638

King 

783

The coil count is a bit lower than I would have liked to see (you’re ideally looking at between 800-1000 for a queen sized). Noa states though that as their mattresses are hybrid mattresses, the layers of latex and memory foam make the coil count less important. It’s definitely true that it’s not all about the coil count. But the pocket spring coils are a huge part of the mattress system’s ability to support your weight evenly, so I’d also want to know the coil gauge and working turns seeing as their coil count is low.

I emailed Noa asking about the thickness of their pocket spring coils, and they said that they use 2.0mm steel springs. This thick gauge steel will easily hold up in terms of supporting the sleeper and in terms of durability. Noa’s mattresses accommodate up to 180kg body weight, so that is also a good sign in terms of the strength of the premium pocket springs.

Noa would not disclose the working turns.

Noa Mattress Dimensions and Weight

The queen mattress measures 153cm by 203cm, is 28 cm thick, and it weighs 44kg. Noa’s queen can support a maximum weight limit of 300kg in total.

What is the firmness of the mattress?

The Noa mattress is the all rounder, and Noa has rated it a 7 on the mattress firmness scale (10 being very firm), giving it a medium-firm feel. It’s the perfect mattress for all types of sleepers – combination sleepers, side, back, or stomach sleepers, and for most body types. The Noa easily accommodates all sleeping positions. 

How strong is the edge support?

Noa put a 9cm layer of polyfoam for edge support around the layer of pocket springs. The edge support isn’t great, so you won’t feel very stable sitting on the edge of the bed to put your socks on, but it’s firm enough for you to sleep comfortably up to the edge of the bed.


WILL I FEEL MY PARTNER TOSSING AND TURNING?

Motion transfer is kept to a minimum by the memory foam, transition pads and pocket springs, so it’s unlikely you’ll experience partner disturbance.

WHAT WAS THE BUYING EXPERIENCE LIKE?

Purchasing Online

Noa accepts Visa, Mastercard and Paypal, but don’t offer newer payment methods such as Afterpay or ZipPay. They also don’t allow you to pay in instalments or with payment plans.

Delivery of the mattress

Shipping is free! Noa uses a third party company to deliver their orders, and it is the deliverer who will contact you to organise a four hour delivery time slot. They will also text you half an hour before delivery, which is helpful. 

For metro areas in Australia, typical delivery times are 2-5 business days, and between 3-10 days for non metro areas, depending on which state you’re in. Unfortunately delivery is not available for the Northern Territory.

Deliveries will be made to your front door, and time windows are Monday to Friday, 9am-6pm. Orders can be held for 3 months for your convenience. 

Noa Mattress in a Box Unboxing

Customer Service 

Noa offers a free 15min one-on-one consultation via video conferencing or phone to speak with you about your individual sleep requirements.

Email and Form

Noa always responded promptly, politely and helpfully to my emails within a day or two, and their customer service team welcomes more questions to provide clarification about their mattress.

Warranty – Anything to watch out for?

Noa offers a 15 year warranty from the delivery date, which is a strong vote of confidence in their products. Make sure you use a proper bed base such as a slatted base that supports the weight of the mattress and the user, otherwise the warranty may be voided.

What is covered

Indentations in the foam more than 2.54cm deep will be covered under their warranty policy, so long as a proper bed frame that supports the weight of mattress and user was used.

What is not covered

As it’s a hybrid mattress with an innerspring layer, it’s not recommended to use an adjustable bed frame. Though not explicitly said, I would not be surprised if this were a reason for them to void your warranty.

Noa won’t cover physical or structural damages that arise from usage, and also won’t consider minor manufacturing flaws. Also, as long as the pressure relieving qualities of the mattress are still effective, you won’t be able to make a warranty claim for the foams softening.

Returns – How are the beds disposed?

Noa offers a 100 night sleep trial, but recommend you sleep on it for at least 30 nights to give yourself time to acclimatise to the bed. The mattress return policy limits buyers to one refund per address, and returned mattresses are currently exclusively donated to the Salvation Army.

SUMMARY 

At its price point and with the 100 night trial period, you can’t walk past Noa. It’s a high quality bed at an affordable price which gives the best sleeping experience. It’s hard to overlook Noa’s outstanding motion isolation. While half of the Time 2 Sleep HQ team found the bed a tad too firm, the other half (me) felt it was the perfect level of firmness. To be fair though, I’ve slept on extremely firm beds for most of my life. Regardless, I’d strongly recommend trying Noa as their quality is excellent, especially at this mattress price. 

The Noa Mattress

Our Verdict
The Noa Mattress is a solid mattress at an affordable price. There's a reason we gave it an honourable mention in our Best Bed in a Box list!
What we like
  • Great value for money
  • Noa's Tencel pillowtop layer is so soft and so luxurious that you're forgiven for thinking this was much a more expensive bed
  • Noa use dunlop latex, not talalay
Considerations
  • Lower coil count than I'd like
  • Noa weren't transparent about the densities of their foams

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